The Consulate General and Promotion Center of Argentina in New York hosted the fourth edition of its Unstoppable Entrepreneurs series, titled “Less Waste, Less Risk, More Revenue”, focused on the intersection between artificial intelligence (AI) and marketing — a space where data-driven intelligence and human creativity converge to transform how brands grow, optimize, and engage with audiences.

This new edition brought together prominent leaders from Argentina’s technology ecosystem, who shared with local partners and representatives, practical experiences and strategies for AI adoption across different industries. The discussions addressed topics such as smarter audience segmentation, the use of generative AI tools for creative teams, performance optimization, and responsible innovation in an increasingly AI-driven business environment.

The panel featured:

• Juan Mateo de Monasterio, Co-Founder & CRO, Mutt Data
   
• Pedro Segundo de Arteaga, Chief Business Officer, Winclap
   
• Victoria Kammerath, Founder, ALVK Law
   
• Carlos Furlotti, Principal, Exposition Ventures
   

Among the key takeaways of the session was the recognition that AI is not replacing marketing teams, but empowering them — enabling professionals to make better, faster, and more informed decisions. At the intersection of human creativity and technological intelligence, businesses are finding new ways to achieve measurable and sustainable growth.

The Unstoppable Entrepreneurs series continues to serve as a platform to highlight Argentina’s innovation, talent, and collaboration within the U.S. technology and business ecosystem, fostering connections and promoting the country’s growing role in the global digital landscape. 

As part of its mission and in its role as the Promotion Center of Argentina in New York, the Consulate General actively supports Argentine startups and companies with international potential, strengthening their visibility in key global markets and promoting partnerships that enhance trade, investment, and innovation opportunities between Argentina and the United States.