The Consulate General and Promotion Center of Argentina in New York was present to support the BUY PATAGONIA marketing and promotional activity developed by the National Institute for Tourism Promotion (INPROTUR) and Ente Patagonia at the Chelsea Glass House, New York, on April 1st, to continue promoting the tourism offer of the Patagonia region of Argentina in the US market.

The Patagonian delegation was composed of forty members, including tourism entrepreneurs and authorties from the provinces of Neuquén, Río Negro, Chubut, Santa Cruz and Tierra del Fuego, Antártida e Islas del Atlántico Sur. They met with counterparts from the U.S. private tourism sector, predominantly U.S. tour operators and travel agents, with the aim of stimulating this market, which is the second in strategic value for the Southernmost region of the continent.

The National Institute for Tourism Promotion was responsible for organizing and coordinating this meeting, which included business rounds, training on Patagonia as destination and networking opportunities.

Various types of tourism and services available in Patagonia were presented, including nature tourism, cultural tourism, cruises, food and wine tourism, sport fishing, wildlife watching, and high-end activities.

The event in New York was followed by a second Buy Patagonia promotional action in Miami.
 
The U.S. market in 2024 was the 4th market in the ranking of international tourist arrivals to Argentina, only behind Brazil, Uruguay and Chile.  The Patagonia Region is the 2nd region (after the City of Buenos Aires) with more visitors from the United States (25%), concentrated in Bariloche, El Calafate and Ushuaia.

April 4, 2025